And, if they’re able to take away any useful bits of information from your site, you better bet they’re going to come back the next time that they’re looking for help.
You’d be wrong. Some of the most successful online businesses are a direct product of the following that they built with killer blog content. (Check out Hubspot if you don’t believe it).
Now, if we look at things from a volume perspective—the majority of bloggers are hobbyists. But, the second-largest groups are entrepreneurs and corporations.